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Privacy Policy

We take the protection of your person-related data very seriously. We only process data for the purpose of collecting, processing, or using personal data that are required for reasonable and economical use of our website.

This data protection declaration informs you about the processing of personal data on our website.

1. Name and contact details of the data controller
Peyer Graphic AG
Weststrasse 10
CH-5426 Lengnau AG

Contact details of the data protection officer:: 
Philippe Bauer

2. Scope and purpose of the processing of personal data

2.1 Accessing the website

When you visit this website www.peyer-marking.ch, the internet browser used by the visitor automatically sends data to the server on this website and stores it in a log file for a limited period of time. Until such time, the following data is automatically stored by us without any further action on your part:

  • IP address of the visitor's mobile device
  • Date and time of access by the visitor
  • Name and URL of the page accessed by the visitor
  • Website from which the visitor reaches the website (so-called referrer URL)
  • Browser and operating system of the visitor's terminal device and the name of the access provider used by the visitor.

The processing of these personal data occurs is in accordance with Art. 6 (1) (1) (f) GDPR. We have a legitimate interest in data processing for the following purpose:

  • Quickly establishing the connection to our website,
  • Enabling a user-friendly use of the website
  • Recognising and guaranteeing the security and stability of the systems, and
  • Facilitating and improving the administration of the website.

The processing does not take place expressly for the purpose of gaining knowledge about the person of the visitor of the website.

2.2 Further information

If we receive your email address in connection with the use of this website or in connection with the sale of a product or service, we may send you information/advertising electronically on a regular basis. You can object to the use of your email address at any time by sending a message to info@peyer-marking.ch or using the link provided in the advertising email.

3. Sharing of data

Personal data will be transmitted to third parties if,

  • according to Art. 6 (1) (1) (a) GDPR, the data subject has expressly consented to this,
  • the disclosure in accordance with Art. 6 (1) (1) (f) GDPR is required in order to assert, exercise or defend legal claims and there is no reason to assume that the data subject has an overriding legitimate interest in not disclosing their data,
  • where a legal obligation for data transmission in accordance with Art. 6 Para. (1) (1) (c) GDPR exists, and/or
  • according to Art. 6 Para. (1) (1) (b) GDPR, it is necessary for the fulfilment of a contractual relationship with the data subject.

In other cases, personal data will not be passed on to third parties.

4. Cookies

So-called cookies are used on the website. These are data packets that are exchanged between the website and the visitor's browser. These are stored when visiting the website by the devices used (PC, notebook, tablet, smartphone, etc.). In this respect, cookies cannot cause any damage to the devices used. In particular, they do not contain viruses or other malware. Information is stored in the cookie that results in each case in connection with the specifically used device. Under no circumstances can we obtain direct knowledge of the identity of the visitor to the website.

Cookies are largely accepted according to the basic browser settings. The browser settings can be set so that cookies are either not accepted on the devices used or so that a special message is displayed before a new cookie is created. However, it should be noted that the deactivation of cookies may result in not all functions of the website being used in the best possible way.

The use of cookies serves to make the use of this website more convenient. For example, session cookies can be used to determine whether the visitor has already visited individual pages of the website. After leaving the website, these session cookies are automatically deleted.

Temporary cookies are used to improve user-friendliness. They are stored on the visitor's device for a temporary period of time. When the website is visited again, it is automatically recognised that the visitor has already visited the page at an earlier point in time and which entries and settings were made in order not to have to repeat them.

Cookies are also used to analyse calls to the website for statistical purposes and to improve the service. These cookies make it possible to recognise automatically with a renewed visit that the visitor had previously called up the web page. Here, cookies are automatically deleted after a specified period of time.

The data processed by cookies are for the purposes mentioned above to protect our legitimate interests in accordance with Art. 6 (1) (1) (f) GDPR.

5. Website analysis services, tracking

On our website, we use the website analysis service for websites of Google Analytics.

The legal basis for the use of the analysis tools is Art. 6 (1) (1) (f) GDPR. The website analysis is in the legitimate interest and serves the statistical recording of the site usage for the continuous improvement of our website and the offer of our services.

5.1 Google Analytics

We use Google Analytics, a web analysis service of Google Inc., for the purpose of demand-oriented design and continuous optimisation of our pages.  (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). In this context, pseudonymised user profiles are created and cookies (see Section 4) are used. The information generated by the cookie about your use of this website such as the

  • browser type/version,
  • your operating system
  • referrer URL (the previously visited website),
  • the host name of the accessing computer (IP address)
  • time of the server request

are sent to and stored on a server hosted by Google Inc. in the USA. The information is used to evaluate the use of the website, to compile reports on advertising activities and to provide further services associated with the use of the website and of the Internet for the purposes of market research and demand-oriented design of these Internet pages. This information may also be transferred to third parties, provided this is legally required, or to the extent that such third parties are commissioned to process the information. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymised, so that an assignment is not possible (IP masking).

You can adjust the settings of your browser to prevent the installation of cookies; however, we would like to point out that you may then not be able to use all the features of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of these data by Google by downloading and installing the browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking this link. This sets an opt-out cookie, which prevents any future collection of your data when visiting this website. The opt-out cookie applies only in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found at Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

5.2 Google AdWords Conversion Tracking

We also use Google Conversion Tracking to statistically record and evaluate the use of our website for the purpose of optimising it for you. Google AdWords will set a cookie (see Section 4) on your computer if you have accessed our website via a Google ad.

These cookies expire after 30 days and are not used for personal identification. Should the user visit certain pages of the Adwords advertiser's website and the cookies have not yet expired, Google and their advertiser can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an Adwords advertiser. The information obtained using the conversion cookie information is used to create conversion statistics for the AdWords advertisers who have opted in to conversion tracking. The AdWords advertisers can find out the total number of users who have clicked on their advert and were directed to the page using the conversion tracking tag. However, advertisers do not obtain any information which can be used to identify you personally.

Should you not wish to participate in the tracking process, you can also reject the placement of a cookie in this instance by using the browser setting which generally disables the automatic placement of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies originating from the domain "www.googleadservices.com". Google's privacy policy on conversion tracking can be found here (https://services.google.com/sitestats/de.html).

6. Your rights as a data subject

If your personal data are processed during your visit to our website, you as the "data subject" are entitled to the following rights within the meaning of the GDPR:

6.1 Information

You can request information from us as to whether your personal data are processed by us. There is no right to information if the provision of the requested information violates the duty of confidentiality pursuant to Art. 57 (83) StBerG (Tax Consultancy Act) or the information must be kept secret for other reasons, in particular because of a predominant legitimate interest of a third party. Deviating from this, there may be an obligation to provide information if your interests outweigh the interest in confidentiality, especially taking into account impending damages. Furthermore, the right to information is excluded if the data are only stored because they may not be deleted due to legal or statutory retention periods or serve exclusively purposes of data protection or data protection control, provided that the provision of information would require a disproportionately high effort and processing for other purposes is excluded by suitable technical and organisational measures. If in your case the right to information is not excluded and your personal data are processed by us, you can request information from us about the following information:

  • The purpose of the processing operation
  • Categories of personal data processed by you
  • Recipients or categories of recipients to whom your personal data are disclosed, in particular recipients in third countries
  • Where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
  • The existence of a right to rectification, deletion or limitation of the processing of personal data concerning you or a right of opposition to such processing
  • The existence of the right to lodge a complaint with a supervisory authority
  • If the personal data have not been collected from you as the data subject, the available information on the origin of the data
  • Or the existence of automated decision making, including profiling and meaningful information on the logic involved, as well as the scope and intended effects of automated decision making
  • If necessary, in the case of transfer to recipients in third countries, unless the EU Commission decides on the adequacy of the level of protection pursuant to Art. 45 (3) GDPR, information on which suitable guarantees in accordance with Art. 46 (2) GDPR have been provided for the protection of personal data.

6.2 Correction and completion

If you find that we have incorrect personal data from you, you can ask us to correct this incorrect data immediately. In the case of incomplete personal data concerning you, you may request the completion.

6.3 Deletion

You have a right to data deletion ("right to be forgotten"), provided that the processing is not necessary to exercise the right to freedom of expression, the right to information or to fulfil a legal obligation or to perform a task which is in the public interest and one of the following reasons applies:

  • The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
  • The basis of justification for the processing was exclusively your consent, which you have revoked.
  • You have filed an objection to the processing of your personal data, which we have made public.
  • You have objected to the processing of personal data not made public by us and there are no overriding legitimate reasons for the processing.
  • The personal data have been unlawfully processed.
  • The deletion of personal data is necessary to fulfil a legal obligation to which we are subject.

There is no claim for deletion if deletion is not possible or only possible with disproportionate effort in the case of legal, non-automated data processing due to the special type of storage and your interest in deletion is low. In this case, we will restrict its processing instead of deleting the data.

6.4 Restriction of processing

You may request that we restrict processing if one of the following reasons applies:

  • You deny the accuracy of your personal data. In this case, the restriction may be required for the duration that enables us to verify the accuracy of the data.
  • The processing is unlawful and instead of deletion you request the restriction of the use of your personal data.
  • We no longer need your personal data for the purposes of processing, but for asserting, exercising or defending legal claims.
  • You have objected in accordance with Art. 21 (1) GDPR. The restriction of processing may be required as long as it is not yet clear whether our justified reasons outweigh your reasons.

Restriction of processing means that personal data will only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest. Before we lift the restriction, we have a duty to inform you.

6.5 Data transferability

You have a right to data transferability, provided that the processing is based on your consent (Art. 6 (1) (1) (a) or Art. 9 (2) (a) GDPR) or is based on a contract to which you are a contracting party and the processing is carried out by means of automated procedures. In this case, the right to data transfer includes the following rights, provided that this does not affect the rights and freedoms of other persons:

You can ask us to receive the personal data you have provided to us in a structured, common and machine-readable format. You have the right to pass this data on to another person responsible without hindrance on our part. If technically feasible, you can request that we transfer your personal data directly to another person responsible.

6.6 Objection

If the processing is carried out in accordance with Art. 6 (1) (1) (e) GDPR (performance of a task in the public interest or in the exercise of official authority) or Art. 6 (1) (1)  (f) GDPR (legitimate interest of the person responsible or a third party), you have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation. This also applies to profiling based on the provisions of Art. 6 (1) (1) (e) or (f) GDPR. In the event of your objection, we will no longer process your personal data unless we can prove compelling grounds for processing that outweigh your interests, rights and freedom, or the processing is for the purpose of asserting, exercising or defending legal claims.

You may object to the processing of personal data used for direct marketing purposes at any time. This also applies to profiling in connection with such direct advertising. After exercising this right of objection, we will no longer use the personal data concerned for direct marketing purposes.

You have the option of informing our company informally of your objection by telephone, email, fax or to the postal address listed at the beginning of this data protection declaration.

6.7 Revocation of consent

You have the right to revoke your consent with future effect at any time. The revocation of the consent can be communicated informally by telephone, by email, by fax or to our postal address. The legality of the data processing, which is based on the consent until receipt of the revocation, is not affected by the revocation. After receipt of the revocation, the data processing, which was based exclusively on your consent, is stopped.

6.8 Complaints

If you believe that the processing of personal data concerning you is unlawful, you may lodge a complaint with a data protection supervisory authority responsible for your abode or place of work or for the place of the alleged infringement.

7. Status and updating of this data protection declaration

This data protection declaration is valid as of 25 May 2020. We reserve the right to update the data protection declaration in due course in order to improve data protection and/or adapt it to changes in official practice or case law.